LinkedIn is on the rise. Since its launch 15 years ago, the social media platform has accrued over 500 million registered users in 200 countries. (1) It’s becoming a marketing medium that businesses can no longer brush off as a waste of time, as the platform proves a great place to network and build your brand.
If the prospect of an unknown social media platform seems daunting to you, or you just aren’t sure how to fully maximise your use of the site, don’t worry! Read on to learn more…
LinkedIn is growing
So LinkedIn now boasts over half a million users. It may not sound like much compared to the billions that Facebook hosts, but no-where near as many profiles are fake (up to 270m Facebook users are fake or duplicate accounts). (2) Plus, LinkedIn users are far more engaged in content. The platform has exploded in the last few years because of how effective it is.
Ultimately, everybody wants to be better in their field of work and everybody wants to show off their skills. LinkedIn lets you do both (and so much more!). The audience on LinkedIn is so niche – it’s limited to professionals. In other words, content is tailored to super specific audiences which means you can ensure much higher rates of engagement. These are the reasons businesses have been drawn towards the platform in the masses – put simply, it leads to results.
Benefits for Business
Although LinkedIn is great for job-hunting and scouting, it boasts lots of other features that accommodate for businesses. Firstly, the network allows you to target customers properly. Unlike competitors, LinkedIn allows you to identify what industry, job role, company size and location your audience consists of.
The site also allows you to join groups and share your expertise with (and learn from) others. It offers you the opportunity to build invaluable one-to-one relationships. On top of that, the site features a far less complicated algorithm than Facebook. This means if you share an article that offers helpful advice, but also gives your brand exposure, a far higher percentage of your followers (and their followers) will see it. This gives the platform an edge over other networking sites.
A side note: we would recommend conducting most of your activity via a personal account on LinkedIn, rather than a company page. For one, a company page doesn’t allow you to be as proactive with connecting and posting, and people would much rather deal with a human than a faceless logo. It’s another strong tool in building your business’s brand around you as a reliable, knowledgable individual.
Linking your employees to your business on LinkedIn is also a great way to progress your business’ position on social media. Not only will it personify your brand, but the feature will also allow you to reach people with ‘second-degree connections’ to your business.
It won’t break the bank…
It is possible to pay for premium membership on LinkedIn. In fact, they offer three tiers of premium subscription. But this begs the question, is the extra money worth it? Well, you’ll probably be glad to hear that we don’t think it is! There are easy ways to accomplish the same premium goals with just a standard basic account. The vast majority of people have public profiles anyway so you won’t have to deal with many restrictions.
If you’ve got an experienced marketing team like Key 3 Media on the case, you have even less to worry about…! Well, we had to at least make you aware that we offer a done-for-you LinkedIn service! We make the most of our clients’ personal LinkedIn accounts by researching and posting engaging content. We’ll schedule posts, monitor performance and make sure all the basics are in place. We can even take charge of the management, which takes the pressure off you. Handling comments and messages, making the right connections, etc.
If you’re interested in our LinkedIn service, please call 01743 491356 for more information.
(1) Gallagher, K. (2017) LinkedIn reaches half a billion users – Business Insider. Available from: http://uk.businessinsider.com/linkedin-reaches-a-half-billion-users-2017-4?r=US&IR=T [Accessed 20th March 2018]
(2) Titcomb, J. (2017) Facebook admits up to 270m users are fake and duplicate accounts – The Telegraph. Available from: https://www.telegraph.co.uk/technology/2017/11/02/facebook-admits-270m-users-fake-duplicate-accounts/ [Accessed 20th March 2018]