TARA Professional Recruitment
The brief (in brief)
We were requested by a leading recruitment agency in the West Midlands to help generate awareness of their work amongst teachers in the area.
Key 3 Media’s Facebook management service started with an update of the original account and SEO improvements. Then, over a period of two years, we researched and posted a combination of industry news, business-specific news, photos and videos. We also designed, ran and monitored paid-for ad promotion of TARA’s CV submission service and the various open days they held.
The video ad that we put together for TARA ran at just 0.03p a view, resulting in a steady stream of CV submissions. On-site photos of the team and TARA-branded posts that we designed worked especially well. Posts frequently reached over 1,000 people with strong engagement amongst teachers. Over time, the TARA team got more and more involved in content creation and posting, following our guidelines until they reached the point where they were confident to take the account back in-house.