Bayfield Vehicle Hire
The brief (in brief)
To design a brand identity and website with an online booking form. And then to help actually launch the new identity….
Following a meetings with the key decision makers, Key 3 Media designed a brand new logo for Bayfield Vehicle Hire. Using striking purple and gold colours to create a clean and corporate identity, the next step was creation of their mobile-first website. The booking form was the biggest challenge but one that was met, allowing people to reserve their preferred vehicle easily.
Once the website was live and submitted to Google, Key 3 Media launched the new identity through a combination of social media marketing, Facebook Advertising and Google AdWords. The set-up alone of the Google AdWords / Pay Per Click was a three-day task involving the creation of around 1,500 negative keywords.
We also designed, printed and delivered stationery packs for the Bayfield Vehicle Hire depots. Full colour, double-sided, 400gsm matt laminated business cards and 120gsm letterheads and compliment slips.
Brand awareness and number of enquiries increased, with the website alone attracting almost 2,000 visits in its first week. We continued to assist the Bayfield team wherever possible, from setting up Google My Business profiles to advising on vehicle livery and signage.