Copywriting – Alan Ward Furniture
The brief (in brief)
To research and write a one-page newspaper advertorial that promoted both a new property showhome and the Alan Ward furniture within.
Alan Ward Furniture furnished the brand new show home of The Anchorage, a prestigious development of apartments. To get the information we needed to effectively promote the property and products, Catherine went to interview to key decision-makers on-site. We produced a draft with no further demands on the client’s time, and emailed it over for approval in under a week.
In conjunction with other marketing of The Anchorage, requests for viewings of the showhome increased post-publication, putting Alan Ward’s premier lines in front of prospective purchasers.