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Copywriting – Alan Ward Furniture

 

The brief (in brief)

To research and write a one-page newspaper advertorial that promoted both a new property showhome and the Alan Ward furniture within.

The work

Alan Ward Furniture furnished the brand new show home of The Anchorage, a prestigious development of apartments. To get the information we needed to effectively promote the property and products, Catherine went to interview to key decision-makers on-site. We produced a draft with no further demands on the client’s time, and emailed it over for approval in under a week.

The results

In conjunction with other marketing of The Anchorage, requests for viewings of the showhome increased post-publication, putting Alan Ward’s premier lines in front of prospective purchasers.

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