Video has become a key ingredient of social media content. Not ten-minute old school “corporate” videos but ones of a few minutes or even shorter. Instagram cap their videos at one minute. But the fact is a video will engage more than a picture. You’ll probably have noticed that on your own newsfeeds. Pictures are great – real, on-site content – but a good video will do even more for you. The rub is that they will take more time to do.
From streaming a Facebook Live to putting ad budget behind them, video is the way forward. If you get it right, you can run a Facebook video ad for literally 1p a view or less. Even though we have been incorporating video for years in clients’ digital marketing, we now provide a more dedicated video service.
We realized that clients don’t always have the time to do videos themselves; and when they do, they may prefer to let someone else take care of it. And recording with a smartphone, as advanced as they are, might not always create the most professionalism representation of your brand. I stress “might” because filming a video for social media on your phone could suit your needs in terms of time and budget down to the ground.
If you are interested in taking mobile videos for your business, here are some top tips:
Top Tips for Filming on your Mobile
Shooting video on your phone is so easy nowadays, it can be done with the swipe of a finger. Filming on mobile phones has become popular and in such high quality, it means creating videos for your business has never been more accessible! But there is more to filming a video than just pressing record!
1. Shoot landscape, not portrait
Now that may seem like common sense but you would be surprised how often people forget! It’s quite natural to start filming in portrait as that is the way we normally hold our phones or take pictures. At the moment, only Facebook Live videos should be shot portrait. This is because Facebook Live videos are hugely more about mobile than desktop.
You may not think it is an issue to film in portrait as when you watch back on your phone it will look fine. But as soon as you play that video anywhere else, it could then be a problem. If you want to watch your video on a laptop or television, you will get the issue of your clip being smothered by two large black bars either side of the screen, minimizing your video. By shooting in landscape, you are able to still get the same content; however, you get the nicer look straightaway by having the video automatically become full screen when watching back on a laptop or television.
Landscape suits YouTube perfectly too – a great hosting platform for website videos and Search Engine Optimization.
2. Keep it smooth, keep it steady
Filming with a smartphone may be a lot lighter than filming with a Digital Single Lens Reflex camera (DSLR). But you’ll run the risk of blurry photos and shaky video. If you don’t want to fork out for stabilizing tech for your phone, it’s OK, you don’t have to – you can use your own body for stability. The key thing is to use both hands when filming while locking your elbows into your body. While there may be some shaky moments if you film for long periods of time, you will minimize the sudden jolts you can get from holding your phone with one hand.
Want to introduce controlled movement into a shot but worried you’ll be all shaky? Don’t fear! Instead of moving just the camera, try using your feet as a solid base and moving your upper body with the camera; then you will get a smooth and controlled moving action.
3. Don’t be afraid to use accessories
All the basics can be achieved with just you and your smartphone. But there is always the chance to improve with the help of some cool accessories. If taking static shots is something that you enjoy doing, investing in a tripod is a good idea; it completely erases any stability issues and you can create clear content.
Is audio quiet or distorted when you film? Consider an external microphone that you can plug in, which allows you to capture crisp and clear audio. You can pick up a mic that plugs into your mobile for a few pounds on Ebay. Wireless ones are another level of investment. Of course, you want to make sure that any extra tech you buy is worth the money, so it is always worth to read reviews and see if anyone else has tested them out!
4. Subject matter
Social media success is largely about content. Yes – timing, frequency, audience targeting, measuring and budgets will all play a part but if the content’s weak… you’re fighting a losing battle. So a video about something, well, not especially interesting is not going to change the world. Even though you may be super keen to do lots of video, it is quality over quantity. If you can do one quality video a week, supplemented by on-site photos and news the rest of the week… happy days.
Also, some people will be better presenters than others. If you force a junior member of the team to be the face of you video, it could make for uncomfortable viewing…. Nerves can be overcome of course, so practicing will help. Be natural, smile, take your time, speak slower than you think you are speaking. Definitely practice a Facebook Live before actually going live. People expect that a couple of things may go wrong during a Facebook Live. Just don’t swear….
Starting to film or photograph on your mobile phone for social media should never feel scary. You should certainly never feel like it isn’t possible. The key thing to remember is that everyone started out at an amateur level. Skills like this take time, so don’t panic if you feel you haven’t got it right after a week of trying. But it may come naturally to you. And the hardest part will be finding people willing to go in front of the camera! Most people are OK having their picture taken but video is a whole other ballpark!
5. Promoting your video
Once you’ve shot your video, you need to announce it to the world! There’s no point having a Ferrari if you’re going to keep it in the garage all day. No, don’t spam people with it, but once is not enough. The worst number in marketing is one.
Facebook is an obvious start. Facebook prefers native video, so upload it directly rather than via a 3rd party such as YouTube. Again, with even just £1 a day behind it, you will see some awesome viewing figures if you’ve done your targeting right. Upload it to Twitter a couple of days later perhaps, but we wouldn’t recommend running it as a Twitter advert unless you’ve found Twitter to be accountably great for your business. Then LinkedIn a couple of days later, Instagram if the video is less than a minute long….
We would also recommend uploading your video to YouTube even though that seems to contradict what I’ve just said. YouTube, owned by Google, is the perfect platform for SEO. They just don’t like Facebook. But if you upload your video to YouTube, which you can do straight from your mobile, fill out the descriptions and then link through to the YouTube URL from your website, your search rankings will thank you. As with most things worthy, it just takes a bit of time.
If you are looking for any advice to do with filming for your business, Key 3 Media does run Video Training workshops, specifically for social media. Or, if you’d rather we took care of everything for you – working out scenarios, filming and editing – we can do that too! Please enquire via the form below.